What makes an effective website?

A lot of this chapter (8) describes an effective website is one that is all about organization and "chunking"- is that a technical term!?-. I completely agree with this. No matter how awesome, intelligent, thought-out the material is that is being displayed is, if the website lacks organization or is just one long rambling, no one will be interested in reading it/be able to understand it/ or be able to get the most out of it. Color coding, or using color to distinguish different elements of a page is useful. Using multimedia is fun, interesting, and can be much more helpful than words describing it... a picture's worth a thousand words, right? Trying to use less words and more symbols I think is helpful especially on math websites, especially if being used by students. Also speaking in the vernacular of your audience is very important. If you are writing for kids, try to talk less formally. It is also oddly comforting when you are on a website to learn something if it does not sound pedantic, but instead uses humor and a freedom of speech not usually associated with educational websites.